The client is a globally renowned Information Technology consulting and implementation company that delivers business solutions through global software development to different verticals.
The client was seeking to drive sales in the North American market for Travel and Transportation vertical in segments such as air transport, car rentals, hospitality, travel distribution, leisure and logistics in delivering superior IT solutions. The client was looking for a way to help its sales reps be more efficient and effective in the sales process. The company wanted their team to reduce the amount of time they spent prospecting and do what they do best – SELL. They also recognized that once the sales rep met the prospect, sales followed, but setting those conference calls and face-to-face appointments was challenging.
We launched a multi-touch, door-opener campaign. The program included: