sales force

One of The Top 5 IT Services Provider Attained Quick Entry In Companies That Were Eyeing For a Sales Force Consulting Partner Tag

ABOUT THE CLIENT:

 

Our Client is a global Salesforce partner with a successful track record in planning and delivering Salesforce.com projects, in multiple geographies.

 

BUSINESS CHALLENGE:

 

The Client was looking to rapidly reach out to more big names in North America in their target industries – Retail, Manufacturing and Hi-Tech. Client’s sales rep didn’t have the bandwidth needed to identify and reach out to the right contacts within large, untouched accounts.

 

OUR SOLUTION:
 

Beyond Codes put together a team comprising of Database Expert, Research Analyst, QA Analyst, a dedicated Lead Generator, Delivery and an Engagement Manager.

 

As a first step, Beyond Codes understood the objectives of the campaign and client’s capabilities in the Salesforce practice. Our team worked to develop a clear and concise value proposition to convey the value of the client’s services to the prospects.

 

The Database team built a list of 300-400 Right Party Contacts – CxO’s, VP’s and Directors in the CMO Office.

 

Post the quick ramp up on the knowledge side, the Beyond Codes team adopted a Call-Smart approach to meet the goal.

 

RESULT:
 

The pilot program was an enormous success, exceeding the goal for appointments set. The client was able to get in front of high value Retail, Manufacturing and Hi-Tech companies for implementation, integration and migration to a new Salesforce application. The client realized a high ROI by engaging with Beyond Codes. The key to the success of this campaign was:

 

  • Quick setup of a highly experienced team
  • Steady flow of good quality leads in the target accounts
  • Efficient reporting and value addition by providing additional information about each lead
  • In addition to the meetings, the Client received short research documents, detailing a brief business and technology profile, on every Prospect
  • 67 % of the meetings were setup with CXO and VP level audience
  • 38 % of the meetings went to second and third level

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