Product Engineering In UK – Demand Generation Success Story
ABOUT THE CLIENT:
Our Client is one of the major players in the IT Services and solution providers in space with global footprint with offices across the world.
BUSINESS CHALLENGE:
- Client was looking for help in getting the insights of their target list & doing the research on them.
- Client was unable to connect with the right people who are specifically involved for the solutions like Content Engineering, Product Re-Platforming, Product and Service Design, Research and Ideation, Software Product Engineering, Sustaining Engineering etc.
- Client was unable to build the desired database for their target companies with right titles.
The Client wanted us to launch a quick and aggressive campaign to help them meet / connect with Decision Makers and Influencers within top full-lifecycle product development service leaders benefiting its customers in various verticals & horizontals in UK market.
THE APPROACH:
Beyond Codes instituted a specialized team consisting of
4 Lead generators, 1 Research Analyst
1 Lead Nurturing Resource & 1 Contact Discovery Expert.
Together this team of experts through better research, mapping & intelligence executed a 3-step process for the client.
1. Initiated Contact Discovery
2. Deployed Our Proprietary Call Smart Model
3. Scheduled Meetings & Influenced Their Outcome
SOLUTION:
Segregation done according to industry and offerings
Lead Nurturing done in terms of following up and probing prospects for current opportunities or challenges
Internal diligence done around productive accounts in order to suggest additions to the database
BUSINESS OUTCOMES:
- A 3X increase in the number of meetings
- After 6 months from the start of the campaign, the client received over 46 appointments with key decision makers in the top product engineering companies.
- Due to continued dedication of the Beyond Codes team, the team helped uncover business opportunities that the Client could build on.
- The multi-touch lead generation effort resulted in increase in market penetration, contact rates and sales appointments for the Client in UK.
- In addition to securing meetings, Beyond Codes provided the Client with visibility into the process of how the right person was identified and what message was delivered.
- Timely communication and regular updates on the progress were an integral part of the engagement.
The team helped uncover business opportunities that the Client could build”