Partnering With a Client To Grow Their Retail Practice By 30%
ABOUT THE CLIENT:
Ranked among the Fortune 500 Companies, our Client is one of the fastest growing High Technology companies in the US.
The client was looking to hunt a large account to grow its retail practice and annual revenues by 30 %.
The need was to launch a quick and aggressive campaign to help them meet / connect with Right Prospects in Top Retail Companies.
A team, comprising of Lead Generators, Database Expert, Researchers, QA and Delivery Manager, understood the objectives of the campaign, the sales pitch and the value proposition. The resources were fully trained in client’s value proposition and were aligned with the client’s sales team.
The client provided Beyond Codes a list of their Strategic Accounts that included large Retail Companies in the US region.
Beyond Codes adopted Call Smart approach by researching the approved companies identifying key Decision Makers and Influencers within the CIO office. This was culled from the Beyond Codes proprietary database, other top data engines and extensive secondary research. Short research documents, detailing a brief business and technology profile, relevant to the campaign message were prepared on every prospect.
Beyond Codes worked to develop a clear and concise value proposition to easily convey the value of the client’s services in Enterprise Information Management.
The program was an enormous success, exceeding the goal for appointments set. The client was able to get in front of high value Retail companies and realized a high ROI by engaging Beyond Codes. The key to the success of this campaign was:
- Quick setup of a highly experienced team
- The client had to spend minimum time to train the team on its services
- Steady flow of high quality leads in Whale-Size Accounts
- Efficient reporting and value addition by providing additional information about each lead
Through our Call Smart Model, Beyond Codes reached out to CXO-VP-DIR level of Business Intelligence & Analytics, Master Data Management, Big Data, Mobile, Cloud, Data Warehousing, Information Security, Data Quality & Migration and other IT Services.
Leveraging our best practices, the Client gained insight into the specifics of Enterprise Information Management among the players within the Retail industry in different geographical regions in North America.
In addition to securing meetings, Beyond Codes provided the Client with visibility into the process of how the right person was identified and what message was delivered. Timely communication and regular updates on the progress were an integral part of the engagement.
The team helped uncover business opportunities that the client could build on.