Beyond Codes helps Global Product Engineering Services Company to Penetrate Automotive Sector

About the Client:

Our client is a Digital Product Engineering Services company based in San Jose California. It has an annual turnover of $650 M, and they provide services like Experience Design, Digital Product Engineering Services, Agile Software Development to global brands across vertical industries.

Client Requirements:

They needed a dedicated team who could work as per the needs of the clients. The client wanted a genuine discussion on CCAR with the right prospects and to keep their sales pipeline replenished as per the set time frame.

Why did they choose us?

Beyond Codes had an experienced team with expertise in research-based calling and an impressive track record in the Automotive industry, specifically CCAR. So, they knew we were the best choice to execute CCAR as a service for them.

Our Approach:

Beyond Codes team started its engagement deploying a group of 8 resources on this project. We started with a ramp-up phase of 1 month, including 15 days for design, training & test call. An ideal customer profile was created as we provisioned for data mining working with the client team extensively on increasing the database size. We mapped the decision makers in each of these accounts, leveraging multiple tools to build an accurate database.

We would engage with the client regularly. Feedbacks received during the calls would be transpired to the client team to ensure messaging, and value proposition is routinely fine-tuned.

Results:

We built a healthy sales pipeline for them through impactful lead nurturing and active follow-up. Among the meetings we arranged, 90% were with key influencers and decision makers in the industry, not only that we increased the conversion rate of MQL to SQL by a whopping 25%.

Outcomes:

  • 100+ meetings were set up in 15 months duration
  • The success of 3 months pilot led to the extension of 1-year engagement
  • 70% intro/discovery calls with influencers/decision makers

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