Assisted/Unassisted Automation & Chatbots – Winning 100 First Level Meetings For a Global Digital Transformation Leader
About The Client
Client is a $11 Bn global leader in next-generation digital services & consulting serving clients in 45 countries to navigate their digital transformation.
Client was facing challenge on client acquisition; manage event footfall across geos.
Target was to set up 100 first level meetings.
Client wanted to introduce products that work around Assisted/Unassisted automation, Conversational Interfaces & Virtual Agents (Chatbots), AI powered domain specific applications for procurement in Supply chain & Finance.
Understood the objectives of the campaign and Client’s capabilities in the Automation space.
Lead Nurturing done in terms of following up and probing prospects for current opportunities or challenges.
2 weeks in house training on product and compliance.
Deployed team of 7 resources on the project with expertise around RPA.
Clear and concise value proposition was developed to convey the value of the Client’s services to the Prospects.
Lead nurturing ensured higher visibility and brought in more RFP’s from the targeted set of accounts.
Client received a steady flow of meetings with CXO and VP level decision makers keeping their sales pipeline filled.
Continued renewal, expansion of team for introducing other Industry specific products – retail & banking, procurement) for the client.
The success of the 3 months pilot campaign led to a continued relationship with the Client that extended to further 6 months.