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Lead Nurturing is all about building
relationships with the prospective
customers, maintaining those relationships regardless of their timing to buy. Share insights and solutions, within your expertise, and become the trusted advisor and thus be the first one they call when there’s a need. |
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Reject leads are empathetically listened
to the reasons for rejection is
ascertained, slowly rebuilding the lost
interest, confidence and brand value in
their mind. While persuading them
persistently until leads build a
positive approach to your services and
ready to buy your services. |
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While this may seem easy, most salesmen
get discouraged and lost following up on
leads and the pressure for sales targets
and commissions makes them follow fresh
leads without addressing the real
concerns of rejection or not following
up adequately. |
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Research reveals that: |
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20% of sales people make a second
contact and stop |
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10% of sales people make three - four
contacts |
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Only 2% of sales people make more than
six contacts |
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Most interestingly, research also
reveals that 60% of the sales for high
value products/services are made after
six to ten contacts. |
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