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  Home > Solutions > Lead Nurturing > What is Lead Nurturing?
What is Lead Nurturing?
Lead Nurturing is all about building relationships with the prospective customers. And maintaining those relationships regardless of their timing to buy. Share insights and solutions, within your expertise, and become the trusted advisor and thus be the first one they call when there’s a need.
Reject leads are empathetically listened to the reasons for rejection is ascertained, slowly rebuilding the lost interest, confidence and brand value in their mind. While persuading them persistently until leads build a positive approach to your services and ready to buy your services.
While this may seem easy, most salesmen get discouraged and lost following up on leads and the pressure for sales targets and commissions makes them follow fresh leads without addressing the real concerns of rejection or not following up adequately.
Lead Nurturing is all about building relationships with the prospective customers. And maintaining those relationships regardless of their timing to buy. Share insights and solutions, within your expertise, and become the trusted advisor and thus be the first one they call when there’s a need.
Research reveals that:
20% of sales people make a second contact and stop
10% of sales people make three - four contacts
Only 2% of sales people make more than six contacts
Most interestingly, research also reveals that 60% of the sales for high value products/services are made after six to ten contacts.
Why Lead Nurturing is Important? >>
 
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